MYO DESIGN
Branding Atelier
by Verter
0. A CREATIVE SPACE
Photography: Alberto Sinigaglia ©
0. A CREATIVE SPACE

Typeface is a crucial element

It is the architecture of a brand’s image

Visibly manifested in symbols and words

1. BRAND IDENTITY
Photography: Alberto Sinigaglia ©
1. BRAND IDENTITY

What makes the difference?

The sound of a name

The shape of a logo

2. CORPORATE CULTURE
Photography: Alberto Sinigaglia ©
2. CORPORATE CULTURE

A single framework

An identifying system

The spirit of the brand

3. EDITORIAL DESIGN
Photography: Alberto Sinigaglia ©
3. EDITORIAL DESIGN

Colour psychology

Style

Tone of voice

4. PACKAGING EXPERIENCE
Photography: Alberto Sinigaglia ©
4. PACKAGING EXPERIENCE

Aesthetic impulses

Sales generation

A container of ideas

5. STRATEGIC PLAN
Photography: Alberto Sinigaglia ©
5. STRATEGIC PLAN

Product development

Trend analysis

The brand’s future

6. SPACE DESIGN
Photography: Alberto Sinigaglia ©
6. SPACE DESIGN

Display and stand design

Regulation integration

The art of installation

Graphic design is the architecture of a brand’s image. Its primary role is to construct a corporate identity and, starting from a blank sheet of paper, make a statement with a single mark.

MYO DESIGN is an Atelier, a physical space where this concept takes on a sartorial quality. When united, colour psychology, forms and the sound of words all contribute to the meticulous hand-crafting of an image, resulting in a custom suit that is perfectly tailored to the spirit of the brand.

A unified, unique look clearly defines each company’s strategic vision, expertly applied to multiple contexts to generate a singular aesthetic and unforgettable sensory experience for consumers.

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